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    <loc>https://www.curaa.co.uk/latestnews/curaa-group-acquires-ashview-in-hertfordshire</loc>
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      <image:title>Latest News - Curaa completes acquisition of Ashview Nursing Home in Hertfodshire - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.curaa.co.uk/latestnews/curaa-group-acquires-brook-house-in-high-wycombe-rmafe</loc>
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    <lastmod>2022-04-19</lastmod>
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      <image:title>Latest News - Understanding Dementia is the first step in learning how to address its challenges. - Make it stand out</image:title>
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    <loc>https://www.curaa.co.uk/latestnews/crafting-the-perfect-care-home-food-menu</loc>
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    <lastmod>2022-02-17</lastmod>
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      <image:title>Latest News - Crafting the perfect food menu for care homes - Make it stand out</image:title>
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    <loc>https://www.curaa.co.uk/latestnews/curaa-group-acquires-brook-house-in-high-wycombe</loc>
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      <image:title>Latest News - Curaa completes acquisition of Brook House Nursing Home in Buckinghamshire - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.curaa.co.uk/latestnews/curaa-group-acquires-broome-end-care-home-in-essex</loc>
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    <lastmod>2022-02-17</lastmod>
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    <loc>https://www.curaa.co.uk/contact-us</loc>
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    <loc>https://www.curaa.co.uk/home</loc>
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    <lastmod>2025-03-11</lastmod>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.curaa.co.uk/our-homes</loc>
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    <lastmod>2026-04-01</lastmod>
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      <image:title>Our Homes - Make it stand out</image:title>
      <image:caption>Ware Road, Widford, SG12 8RQ</image:caption>
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      <image:title>Our Homes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Our Homes</image:title>
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      <image:title>Our Homes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Our Homes</image:title>
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    <loc>https://www.curaa.co.uk/brook-house</loc>
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    <lastmod>2025-12-12</lastmod>
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      <image:title>Brook House - Brook House</image:title>
      <image:caption>28 The Green, Wooburn Green, High Wycombe HP10 0EJ E: connect@curaa.co.uk T: 0162 852 8228</image:caption>
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      <image:title>Brook House - Meet our Manager: Donna Neale</image:title>
      <image:caption>Donna has over 30 years of experience in the care sector, during which she has worked in various environments, including hospitals and care homes. For the past 13 years, she has held management positions, dedicating her efforts to creating a nurturing atmosphere. Her heartfelt commitment to the elderly reflects her belief that everyone deserves respect, love, and care. Donna genuinely understands the challenges faced by those in need of support and is deeply passionate about providing personalised, high-quality care to your loved ones, ensuring they feel valued and cherished.</image:caption>
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    <loc>https://www.curaa.co.uk/care</loc>
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    <lastmod>2023-01-26</lastmod>
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      <image:title>Care - Nursing Care</image:title>
      <image:caption>Curaa nursing homes are specially designed units fitted with the necessary nursing equipment and staffed with fully qualified registered nurses to support residents living with immobility or suffering from physical or sensory illness. We engage with hostpitals, specialist consultants, GPs and pharmacists on a daily basis to ensure that each resident recieves the highest standard of care.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61f39dde42163b2ec3b6227c/f7c2b222-c256-4f99-a62c-27211419f929/Dementia+care.png</image:loc>
      <image:title>Care - Dementia Care</image:title>
      <image:caption>The effects of dementia are extensive for both the individual with the condition and for the loved ones going through the journey with them. The emotional toll can be high and requires time for individuals to adjust and come to terms with what the future looks like. Meaningful activity and engagement are paramount in ensuring the well-being of the individual, at Curaa we embed this thinking into our homes, and our brilliant staff and designated activities teams are always innovating, to provide the highest standard of care for residents.</image:caption>
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      <image:title>Care - Palliative Care</image:title>
      <image:caption>We understand how tough living with a serious illness can be, both emotionally and physically for the resident and their loved ones. Our trained nurses and specialist care team are on hand to provide both physical and emotional support that helps residents and their loved ones manage through difficult periods. We are adept at optimising the quality of life and providing relief that can make a real difference in difficult circumstances.</image:caption>
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      <image:title>Care - Respite Care</image:title>
      <image:caption>Respite care is a service which benefits a carer and the person he or she cares for by providing a short break to him or her from the caring routine. At Curaa we welcome people who wish to stay with us on a short term basis. This can be in cases where you need extra support in recovering from an illness or if your caregiver is unavailable for some time or you just want to come and stay to experience the variety of services available at one of our wonderful homes. Some residents who come in for respite care have loved the Curaa lifestyle to such an extent that they have ended up staying permanently.</image:caption>
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    <loc>https://www.curaa.co.uk/broome-end</loc>
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    <lastmod>2026-04-01</lastmod>
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      <image:title>Broome End - Broome End</image:title>
      <image:caption>Pines Hill, Stansted Mountfitchet, CM24 8EX E: connect@curaa.co.uk T: 0127 981 6455</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61f39dde42163b2ec3b6227c/0dacb413-5a07-474b-83ae-806f950c28c1/Broome+End+Manager.jpg</image:loc>
      <image:title>Broome End - Meet our Manager: Catherine Newland</image:title>
      <image:caption>Catherine first joined Broome End nearly 20 years ago as a carer. Over the past two decades she has managed a number of different settings, including a large nursing home and a specialist dementia day centre. Catherine is determined to deliver the best in class care, which drives us to be innovative in our approach. This focus has helped us achieve Essex Care Home of the Year recently.</image:caption>
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  <url>
    <loc>https://www.curaa.co.uk/clevedon-court</loc>
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    <priority>0.75</priority>
    <lastmod>2025-12-12</lastmod>
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      <image:title>Clevedon Court - Clevedon Court</image:title>
      <image:caption>32 Dial Hill Rd, Clevedon BS21 7HN E: connect@curaa.co.uk T: 0127 587 2694</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61f39dde42163b2ec3b6227c/6619845d-9bcb-4f5f-88dc-8e8fbc788868/Rafeeza+Ali.jpeg</image:loc>
      <image:title>Clevedon Court - Meet our Manager: Rafeeza Ali</image:title>
      <image:caption>Rafeeza began her career in 2012 as a general nurse in a hospital setting, where she built a strong foundation in clinical care. In 2020, she transitioned into the social care sector, bringing her compassion and clinical expertise to a new environment.  Since joining Curaa in 2023 as a Clinical Lead, Rafeeza has quickly progressed to Deputy Manager and is now a registered manager with the CQC. Her leadership has had a transformative impact on the home. Rafeeza’s deep knowledge, dedication, and genuine passion for care are evident in everything she does.</image:caption>
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  <url>
    <loc>https://www.curaa.co.uk/privacy</loc>
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    <lastmod>2023-01-26</lastmod>
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  <url>
    <loc>https://www.curaa.co.uk/ashview</loc>
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    <priority>0.75</priority>
    <lastmod>2026-03-28</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61f39dde42163b2ec3b6227c/eaf0b3e3-43ef-4bc0-8b34-c0d793bac766/AS1.jpg</image:loc>
      <image:title>Ashview - Ashview</image:title>
      <image:caption>Ware Road, Hertfordshire, SG12 8RQ E: connect@curaa.co.uk T: 0127 984 2458</image:caption>
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    <image:image>
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      <image:title>Ashview - Meet our Manager: Joanne Jarvis</image:title>
      <image:caption>Joanne started her career over 30 years ago as a hairdresser working in care homes. From the beginning she was drawn to the warmth and connection within the care environment, which inspired her to transition into a career in care. Since then, she has progressed through a variety of roles, reaching Registered Manager in 2016. As a dedicated and hardworking Manager, she is committed to delivering high-quality care and creating a safe, supportive environment for both residents and staff. She takes a proactive approach to continuous improvement and prides herself on building a cohesive, motivated team. Joanne believes in empowering others to succeed and always operate with an open-door policy—for residents, relatives, and staff alike—to foster an inclusive and welcoming community.</image:caption>
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  <url>
    <loc>https://www.curaa.co.uk/about-curaa</loc>
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    <lastmod>2024-10-03</lastmod>
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  <url>
    <loc>https://www.curaa.co.uk/field-house</loc>
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    <lastmod>2026-04-02</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61f39dde42163b2ec3b6227c/d8f3df64-9c26-4fe5-92bb-ff93777aa5d2/484811992_1075075194639743_8697352943617772770_n.jpg</image:loc>
      <image:title>Field House - Field House</image:title>
      <image:caption>8 Townsend Road, Harpenden, AL5 4BQ E: connect@curaa.co.uk T: 0158 276 5966</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61f39dde42163b2ec3b6227c/1ac953ed-4119-4080-956f-8411e1033cd7/Clare+Headshot.png</image:loc>
      <image:title>Field House - Meet our Manager</image:title>
      <image:caption>Clare has worked in care for over 14 years, with experience in dementia and complex needs care. She joined Field House because she believes care works best in a small setting where she can know every resident personally — their routines, their preferences, what makes them laugh. She operates an open-door policy. If you have a question, a concern, or just want to talk about how your loved one is settling in, Clare is available. No gatekeepers, no call-backs from head office. Just a straight conversation with the person responsible for your family member's care. The care sector is constantly evolving, particularly with the fast-moving changes within the CQC framework. Clare is committed to continuous improvement, ensuring that she always strives to provide the highest standards of care.</image:caption>
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